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Press

Announcements, press releases, and published analysis from COLAClear. Media inquiries: zillah.bahar@colaclear.com

July 26, 2026 · GetDiscoverable.io

The Winery Website Checklist for Getting Found by AI

A plain-English guide by COLAClear founder Zillah Bahar at GetDiscoverable.io: six fixable checks to become the winery an AI assistant names when a buyer asks for a wine.

Read at GetDiscoverable.io →

July 23, 2026 · Wine Business

When a Buyer Asks AI for a Wine, How Do You Get It to Name Yours?

A bylined Insight & Opinion column by COLAClear founder Zillah Bahar in Wine Business: for twenty years, getting found meant ranking on Google — now a buyer is just as likely to ask ChatGPT. The six-step fix for becoming the winery an AI names, from crawler access and machine-readable text to one consistent name and structured data.

Read at Wine Business →

July 22, 2026 · Craft Spirits Magazine

The Back Label Is Where COLAs Die

A bylined field guide by COLAClear founder Zillah Bahar in Craft Spirits Magazine on why so many TTB label rejections come down to the back label — where the mandatory statements (the government health warning, alcohol content, net contents, and name and address) live — and how to get them right before you submit.

Read at Craft Spirits Magazine →

July 19, 2026 · GetDiscoverable.io

Why AI Recommends Some Wineries by Name — and Never Mentions Yours

By COLAClear founder Zillah Bahar at GetDiscoverable.io: what separates the wineries an AI assistant names by name from the ones it never mentions — machine-readable text, one consistent name, structured data, open crawler access — and how to fix it.

Read at GetDiscoverable.io →

June 9, 2026 · Craft Spirits Magazine

What You Can and Can’t Say on a Spirits Label: The Claims That Get Rejected (and the Ones That Don’t)

A bylined field guide by COLAClear founder Zillah Bahar in Craft Spirits Magazine, the American Craft Spirits Association’s publication, on which label claims clear TTB review and which get rejected — from age statements and “distilled by” vs. “bottled by” attribution to “handmade,” geographic terms like Kentucky bourbon, and health and low-carb claims.

Read at Craft Spirits Magazine →

May 28, 2026 · Wine Business

1,638 Eastern European Wine Labels Were Approved by TTB in 2025. The Volume Disappeared.

A bylined analysis by COLAClear founder Zillah Bahar in WineBusiness.com on the gap between what US importers file with TTB and what actually sells: Eastern European wine drew 1,638 TTB label approvals in 2025 even as import volumes fell 74 percent, per BW166 depletion data.

Read at Wine Business →

May 4, 2026

COLAClear Launches Public Beta: Automated TTB Label Pre-Screen Built for Non-Discretionary Compliance

COLAClear, an automated label compliance pre-screening tool for U.S. wine and spirits producers, has launched its public beta. The application reads front and back label artwork, cross-references it against the full text of 27 CFR Parts 4, 5, and 16, and returns a structured pass / review / fail report in seconds — with a citation to the specific regulation behind every flag.

Featured in: Wine Business · Wine Industry Advisor (May 4, 2026)

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